The Journey
Over the last eight years, Future Digital has closely supported Brighton and Hove Albion Foundation’s digital aims and developed its services. In that time, we have helped the multi-award-winning charity build its digital service, facilitate their delivery to the community in Sussex, and drive online fundraising to support their work.
In 2021 BHAF asked Future Digital to work with them to re-launch the organisation’s website. As well as improving its brand visibility and impression, the charity wanted to improve the site’s accessibility, and encourage revenue creation by increasing coaching session bookings and online donations.
Working alongside the organisation’s own digital team, Future Digital initially engaged a wide variety of stakeholders from disability sports participants to sponsors and fans in a user research stage to inform the development of the new site. This activity identified that the new site would need to be structured around simpler user journeys to help meet the project’s aims, and also clearly identified the key content that end users wanted to see.
Working to a challenging schedule, Future Digital utilised these research findings to build positive and simple user journeys. Our team then designed and delivered a site that works well for disparate stakeholder groups, providing a positive digital experience for all of its diverse user groups: donors, young people of all abilities, parents, local schools, and fans of Brighton & Hove Albion. Going forward, we continue to support the charity with a range of digital support encompassing SEO, site maintenance and digital health programme support.
